
Construction
Nobi (伸び) is extension.
It adapts to the neck without resisting it. Pure memory foam, with no technical layers.
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1
Perforated core
The memory foam is perforated through its full thickness. That is what sets it apart from a soft memory foam: it lets the air out.
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2
Medium firmness, high loft
The combination that fills the gap between head and shoulder for a side sleeper.
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3
Polyester cover
Simple and hard-wearing. The pillow itself is not machine washable.
Nobi, Kaiteki or Sui?
Three memory foam pillows for side sleepers. The difference is in shape, firmness and temperature.
| You are viewing this oneNobi | Kaiteki | Sui | |
|---|---|---|---|
| Shape | Classic | Ergonomic contoured | Classic |
| Filling | Perforated memory foam | Moulded memory foam | Memory foam with cooling gel |
| Firmness | Medium | Firm | Soft |
| Choose it if | You want good memory foam without complications | You wake with persistent neck pain | You get warm at night and prefer softer support |
| Price | €49 | €69 | €49 |
What the Sleep Adviser says
“I just want a good memory foam pillow, without complications.”
This is the pillow I recommend to anyone who tells me that. A perforated core to breathe, a simple cover, the right firmness. No cooling layers or gels — if you do not need them, you appreciate the price.
— Ana Cristina, Sleep Adviser
- 18 to 24 monthsThat is the useful life of a pillow. After that it loses its shape and stops supporting, however good it was.
- 7 to 14 nights of adaptationA new pillow always feels strange for the first nights. Alternating with the old one delays the adaptation.
- Not a substitute for medical adviceIn case of diagnosed neck pain or severe pain, talk to your doctor or physiotherapist.
Frequently asked questions
Nobi or Kaiteki?
Nobi is a standard memory foam pillow. Kaiteki is ergonomic, with a specific shape. For general use, Nobi. For persistent neck pain, Kaiteki.
Nobi or Sui?
Sui has cooling gel and is softer. Nobi is pure perforated memory foam, medium firmness and no technical extras. If you get warm at night, Sui; if you prefer more consistent support, Nobi.
Does it get warm?
Less than non-perforated memory foam, but more than natural fibres. For hot summers, see Sui or Shinsen.
How long does it take to adapt?
7 to 14 nights. Use it ten nights in a row before deciding.
Is it machine washable?
The pillow is not. Use a pillowcase and wash the pillowcase.