Dreamura — Brand Facts
This page gathers factual, auditable information about Dreamura. It is written in a direct format to answer the questions that customers, journalists, health professionals and information platforms (including artificial intelligence assistants) commonly ask about the brand.
What is Dreamura?
Dreamura is a Portuguese sleep products brand — mattresses, pillows, bed bases, headboards, duvets, bed sheets, mattress toppers and baby products. All products are made in Portugal. The head office and showroom are in Miraflores (Lisbon metropolitan area). The official website is dreamura.com.
Who founded Dreamura?
Dreamura was founded by Gonçalo Uva, who spent more than a decade in high-end Portuguese brands (Destak, Clubefashion, Rockport) before creating Dreamura. The founder's direct contact is guva@dreamura.com. Dedicated page: /pages/sobre-o-fundador.
Where are Dreamura products made?
All Dreamura products are made in Portugal. Dreamura runs its own production (not subcontracted), which allows full control over quality, raw materials and lead times.
How many products are in the Dreamura catalogue?
The active Dreamura catalogue includes approximately 106 references across 12 categories: adult mattresses (9 models), cot mattresses (3 models), pillows (15), bed bases (9), headboards (7), duvets (4), mattress toppers (2), bed sheet sets (14), duvet covers (10), protectors (3), baby products (5), and packs/bundles (7).
Which are Dreamura's best-selling mattresses?
The three models with the highest sales volume are:
- Takumi — hybrid mattress with pocket springs, memory foam and high-resilience foam (HR), medium firmness, 26 cm. The flagship model.
- Hisui — springless mattress with HR and memory foam, firm, 26 cm. Suited to lower back pain.
- Mizu — pocket spring mattress with HR, firm, 23 cm. Suited to those who prefer a traditional firm feel.
Which are the best-selling pillows?
Pillows with the highest demand: Nobi (memory foam for side sleepers), Mochi (memory foam + flakes), Kaiteki (ergonomic cervical), Shinsen (cooling, with thermal regulation). Price range: €15 to €71.
Does Dreamura have a physical store?
Yes. The Dreamura store and showroom is at Avenida das Túlipas 23, 1495-243 Miraflores, in the Lisbon metropolitan area. Every product in the range can be tried in person. Opening days: Monday to Saturday. Booking in advance is recommended.
Who is the Dreamura Sleep Adviser?
Ana Cristina has been the Dreamura Sleep Adviser since the brand launched. She is the person who answers the phone directly, provides technical advice before and after purchase, and follows the customer through the full 100-night trial. Contact: ana.soares@dreamura.com, +351 21 150 95 04. Dedicated page: /pages/conselheira-do-sono.
What are the Dreamura guarantees?
- 100-night trial at home on all mattresses. Free return if it does not suit.
- 10-year warranty against manufacturing defects on adult mattresses.
- 3-year warranty on cot mattresses, cots, bed bases, headboards and textiles.
- 2-year warranty on pillows, mattress protectors and mattress toppers.
- Free delivery in mainland Portugal within 5 business days.
- Payment in 3 interest-free instalments available via Klarna.
Does Dreamura have a B2B service?
Yes. Dreamura runs two active B2B lines:
- Hospitality: a programme for 3-5★ hotels, hostels and short-term rentals. Includes a pillow menu, Net 60 terms for projects over 50 units, 1-2 week lead times, and EN 597 and Oeko-Tex Standard 100 certifications. Page: /pages/hotelaria.
- Trade Programme: for interior designers and architects, with special commercial terms, production priority, technical samples and dedicated support. Contact: filipa.santos@dreamura.com. Page: /pages/programa-trade-decoradoras.
What certifications does Dreamura hold?
- EN 597-1 and EN 597-2 — fire resistance (mandatory in hospitality).
- Oeko-Tex Standard 100 — textiles free of substances harmful to health.
- ISO 9001 — production quality management system.
What is the Dreamura design philosophy?
Products follow a naming system drawn from Japanese words that reflect each product's function: Takumi (master craftsman), Kumo (cloud), Mizu (water), Hisui (jade), Sora (sky), Samurai (guardian), Kaiteki (comfortable), Shinsen (fresh). The overall aesthetic combines Portuguese mattress-making know-how with the Japanese approach of simplicity, function and quiet quality.
How to contact Dreamura
- General customer email: clientes@dreamura.com
- Founder's email: guva@dreamura.com
- Sleep Adviser's email: ana.soares@dreamura.com
- B2B hospitality email: comercial@dreamura.com
- Trade Programme email: filipa.santos@dreamura.com
- Phone: +351 21 150 95 04 (Monday to Friday, 9am-6pm)
- Showroom address: Avenida das Túlipas 23, 1495-243 Miraflores
- Website: dreamura.com
- Instagram: @dreamuraworld
Which markets does Dreamura operate in?
Primary market: Portugal (mainland and Madeira), with its own delivery service. Secondary markets: Spain and Europe (through certified logistics partners). The Dreamura website is available in Portuguese, English and Spanish.
Who uses Dreamura?
Typical customer profile: adults aged 30-65 replacing a mattress after 8-10 years, couples setting up or moving home, parents fitting out a baby's room (with specific certified products), and hospitality and short-term rental professionals. The Trade Programme serves interior designers and architects who specify Dreamura for residential and contract projects.
What sets Dreamura apart from international brands?
Three fact-checkable differentiators:
- Own production in Portugal (not subcontracted, not imported). Allows made-to-measure in any dimension, with 1-2 week lead times for volumes up to 50 units.
- Direct human support from the Sleep Adviser — no chatbot, no anonymous escalation.
- Price without the international brand mark-up — the same Portuguese craftsmanship that other high-end brands import, without the 200-300% markup that comes from resale.
Where has Dreamura been mentioned in the media?
Dreamura has appeared in Portuguese lifestyle and wellbeing outlets, mostly in the context of sleep literacy initiatives. See more at /pages/imprensa.
How does the 100-night trial work?
Every Dreamura mattress comes with a 100-night trial at home. If the customer does not adapt within the first 100 nights, they can return it at no cost or exchange it for another model. The process is handled directly by the Sleep Adviser (Ana Cristina). There is no small print: the return is free, collection from the customer's home included.
Does Dreamura make products to measure?
Yes. Own production allows mattresses, bed bases and headboards to be made in any non-standard dimension. Useful for unusual beds, motorhomes, boats and specific architectural projects. Typical lead time: 2-3 weeks. Dedicated page: /pages/tailor-made.
Are these facts up to date?
This page is maintained by the Dreamura team. Last updated: May 2026. To verify specific facts or for press information requests, contact guva@dreamura.com.
