{"title":"Medium Firmness Pillows","description":"\u003cp\u003eSix medium-firmness pillows — the balance point that suits most sleep positions. Memory foam, natural fibres and cooling fabrics, in medium and high heights. If you're unsure, Ana Cristina will help in 10 minutes over the phone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHelpful guide:\u003c\/strong\u003e \u003ca href=\"\/en\/blogs\/news\/como-escolher-almofada-ideal-guia-2026\"\u003eHow to choose the ideal pillow\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"natura-bambu-pillow","title":"Natura Bamboo Cushion","description":"\u003cp\u003e\u003cem\u003eBamboo pillow — natural lightness, breathable.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThe Natura Bamboo is the most natural option in our pillow range. 100% bamboo-fibre filling, cotton cover, eco-friendly materials. For those who prioritise natural comfort and sustainability.\u003c\/p\u003e\u003ch3\u003eWho it's for\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThose who prefer natural, eco-friendly materials\u003c\/li\u003e\n\u003cli\u003ePeople sensitive to synthetics\u003c\/li\u003e\n\u003cli\u003eBack sleepers (low height)\u003c\/li\u003e\n\u003cli\u003eThose who value natural coolness through the night\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eTechnology\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFilling: 100% bamboo fibres\u003c\/li\u003e\n\u003cli\u003eCover: 100% cotton\u003c\/li\u003e\n\u003cli\u003eNatural, eco-friendly materials\u003c\/li\u003e\n\u003cli\u003eMachine-washable\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFirmness: medium\u003c\/li\u003e\n\u003cli\u003eHeight: low\u003c\/li\u003e\n\u003cli\u003eSizes: 45x60, 40x70, 50x70\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePart of: Sleep Hygiene\u003c\/h3\u003e\u003cp\u003ePillows should be replaced every 18-24 months. Part of the \u003ca href=\"https:\/\/www.dreamura.com\/collections\/higiene-do-sono\"\u003eSleep Hygiene programme\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eWarranty and logistics\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFree delivery in mainland Portugal — immediate dispatch\u003c\/li\u003e\n\u003cli\u003e2-year warranty\u003c\/li\u003e\n\u003cli\u003ePay in 3× interest-free with Klarna\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eBamboo, Toki or Kapok — which one?\u003c\/strong\u003e\u003cbr\u003eBamboo: single fibre, more affordable. Toki: a blend (bamboo + eucalyptus + oak + birch), firmer. Kapok: tropical tree, light fibres. For general use, Bamboo. For firmness, Toki. For lightness, Kapok.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMachine-washable?\u003c\/strong\u003e\u003cbr\u003eYes. Wash at 30°C, air-dry.\u003c\/p\u003e","brand":"Dreamura","offers":[{"title":"45x60","offer_id":55071855804791,"sku":"2011045060","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"40x70","offer_id":55071855837559,"sku":"2011040070","price":29.0,"currency_code":"EUR","in_stock":false},{"title":"50x70","offer_id":55071855870327,"sku":"2011050070","price":33.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/1939\/8007\/files\/natura_bambu.png?v=1769535370"},{"product_id":"kapok-hikari-pillow","title":"Kapok Hikari Pillow","description":"\u003cp\u003e\u003cem\u003eHikari means \"light\" — natural lightness, weightless.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eHikari (光) means \"light\" in Japanese. This pillow lives up to its name: Kapok filling, natural fibres from a tropical tree known to be among the lightest in the world. Cotton cover, sustainable, cool.\u003c\/p\u003e\u003ch3\u003eWho it is for\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThose seeking a light, eco-friendly pillow\u003c\/li\u003e\n\u003cli\u003ePeople sensitive to synthetic fibres\u003c\/li\u003e\n\u003cli\u003eThose who prefer natural coolness through the night\u003c\/li\u003e\n\u003cli\u003eBack sleepers (low height)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eTechnology\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFilling: 100% Kapok fibres\u003c\/li\u003e\n\u003cli\u003eCover: 100% cotton\u003c\/li\u003e\n\u003cli\u003eAntibacterial and anti-mite\u003c\/li\u003e\n\u003cli\u003eNatural, sustainable materials\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFirmness: medium\u003c\/li\u003e\n\u003cli\u003eHeight: low\u003c\/li\u003e\n\u003cli\u003eSizes: 45x60, 40x70, 50x70\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePart of: Sleep Hygiene\u003c\/h3\u003e\u003cp\u003ePillows should be replaced every 18-24 months. Part of the \u003ca href=\"https:\/\/www.dreamura.com\/collections\/higiene-do-sono\"\u003eSleep Hygiene programme\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eWarranty and logistics\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFree delivery in mainland Portugal — immediate dispatch\u003c\/li\u003e\n\u003cli\u003e2-year warranty\u003c\/li\u003e\n\u003cli\u003ePay in 3× interest-free with Klarna\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWhat is Kapok?\u003c\/strong\u003e\u003cbr\u003eA natural fibre from a tropical tree (Ceiba pentandra). It is one of the lightest fibres in the world — almost hollow. Traditionally used in Asian mattresses and pillows.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it better than feathers?\u003c\/strong\u003e\u003cbr\u003eIt is equivalent, but lighter and more sustainable. For those who avoid animal products, it is the obvious natural alternative. The comparison between fibres is in \u003ca href=\"\/en\/blogs\/news\/almofadas-de-fibras-naturais\"\u003enatural fibre pillows\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKapok Hikari or Natura Toki?\u003c\/strong\u003e\u003cbr\u003eBoth are natural fibre and low in height. The Hikari has medium firmness; the \u003ca href=\"\/en\/products\/natura-toki-pillow\"\u003eNatura Toki\u003c\/a\u003e is firm. If you sleep on your back and want more defined support, choose the Toki. If you want the lightest one, choose the Hikari. The choice by sleeping position is in the \u003ca href=\"\/en\/blogs\/news\/como-escolher-almofada-ideal-guia-2026\"\u003epillow guide\u003c\/a\u003e.\u003c\/p\u003e","brand":"Dreamura","offers":[{"title":"45x60","offer_id":55071861866871,"sku":"2010045060","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"40x70","offer_id":55071861899639,"sku":"2010040070","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"50x70","offer_id":55071861932407,"sku":"2010050070","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/1939\/8007\/files\/hikari.png?v=1769535086"},{"product_id":"nobi-pillow","title":"Nobi Memory Foam Cushion","description":"\u003cp\u003e\u003cem\u003eNobi is \"extension\" — it adapts to your neck without resisting it.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eNobi (伸び) means \"extension\" or \"stretch\" in Japanese. The Nobi pillow is our classic memory foam — no cooling effect, no special cover, no technical particles. Perforated memory foam core, medium firmness, high loft.\u003c\/p\u003e\u003cp\u003eIt is the memory foam we recommend to those who do not want extra technical features — only cervical adaptation done well, at a reasonable price.\u003c\/p\u003e\u003ch3\u003eWho it is for\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThose who want classic memory foam, without extras\u003c\/li\u003e\n\u003cli\u003eSide sleepers or those who change position\u003c\/li\u003e\n\u003cli\u003eThose seeking relief from neck tension without going to the Kaiteki (ergonomic)\u003c\/li\u003e\n\u003cli\u003eThose who prefer high loft with medium firmness\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat the Sleep Adviser says\u003c\/h3\u003e\u003cblockquote\u003e\n\u003cem\u003e\"Nobi is the memory foam I recommend to anyone who tells me 'I just want a good memory foam pillow, no complications'. Perforated core so it breathes, simple cover, the right firmness. No cooling agents or gels — those who do not need them appreciate the price.\"\u003c\/em\u003e\u003cbr\u003e— Ana Cristina, Dreamura Sleep Adviser\u003c\/blockquote\u003e\u003ch3\u003ePart of: Sleep Hygiene\u003c\/h3\u003e\u003cp\u003eA pillow is replaced every 18-24 months. Part of the \u003ca href=\"https:\/\/www.dreamura.com\/collections\/higiene-do-sono\"\u003eSleep Hygiene programme\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eTechnology\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCore: perforated memory foam\u003c\/li\u003e\n\u003cli\u003eCover: 100% polyester\u003c\/li\u003e\n\u003cli\u003eAdapts to the contour of the head and neck\u003c\/li\u003e\n\u003cli\u003eHigh breathability through the perforations in the core\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFirmness: medium\u003c\/li\u003e\n\u003cli\u003eHeight: high\u003c\/li\u003e\n\u003cli\u003eSize: 40x60\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWarranty and logistics\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFree delivery in mainland Portugal — immediate dispatch\u003c\/li\u003e\n\u003cli\u003e2-year warranty\u003c\/li\u003e\n\u003cli\u003ePayment in 3× interest-free with Klarna\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eNobi or Kaiteki?\u003c\/strong\u003e\u003cbr\u003eNobi is a standard memory foam pillow. The \u003ca href=\"\/en\/products\/almofada-ergonomica-kaiteki\"\u003eKaiteki\u003c\/a\u003e is ergonomic, with a specific shape. For general use, Nobi. For persistent neck pain, Kaiteki. If you are not sure where to start, the \u003ca href=\"\/en\/blogs\/news\/como-escolher-almofada-ideal-guia-2026\"\u003epillow guide\u003c\/a\u003e explains how to choose by sleeping position.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNobi or Kuro?\u003c\/strong\u003e\u003cbr\u003eSame perforated memory foam core structure. The \u003ca href=\"\/en\/products\/kuro-pillow\"\u003eKuro\u003c\/a\u003e adds carbon particles, which reduce odours and bacteria, and is firmer. For general use, Nobi. For sensitive skin or night sweating, Kuro.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it get warm?\u003c\/strong\u003e\u003cbr\u003eLess than unperforated memory foam. The perforations let air circulate. It still runs warmer than natural fibres. For very hot summers, consider the \u003ca href=\"\/en\/products\/sui-pillow\"\u003eSui\u003c\/a\u003e or the \u003ca href=\"\/en\/products\/almofada-refrescante-shinsen\"\u003eShinsen\u003c\/a\u003e.\u003c\/p\u003e","brand":"Dreamura","offers":[{"title":"40x60","offer_id":55071862620535,"sku":"2035040060","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/1939\/8007\/files\/nobi.png?v=1769534884"},{"product_id":"pack-2-almofadas-natura-bambu","title":"Pack of 2 Natura Bamboo Cushions","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePack of 2 pillows with bamboo fiber filling, offering lightness and soft support. The cotton cover ensures freshness, making them perfect for a natural and peaceful sleep.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eKey features:\u003c\/strong\u003e\u003cbr\u003e- Medium Firmness Pillow;\u003cbr\u003e- 100% bamboo fiber filling;\u003cbr\u003e- 100% cotton cover:\u003cbr\u003e- Low Pillow;\u003cbr\u003e- Cool pillow;\u003cbr\u003e- Made from natural and eco-friendly materials;\u003cbr\u003e- Machine washable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDelivery:\u003c\/strong\u003e free in mainland Portugal — immediate dispatch. Pay in 3 interest-free installments with Klarna.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot sure if this is the right pillow?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTalk to us — we'll advise you on the best one, no obligation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📞 Call now: 21 150 95 04\u003c\/strong\u003e\u003c\/p\u003e","brand":"Dreamura","offers":[{"title":"45x60","offer_id":56801915044215,"sku":"6011045060","price":69.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/1939\/8007\/files\/PackNaturaBambu1.png?v=1772041401"},{"product_id":"pack-2-almofadas-kapok-hikari","title":"Kapok Hikari 2-Pack Cushions","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePack of 2 pillows filled with natural fibers from the tree known as “Kapok”, light, soft and sustainable. Wrapped in a cotton cover, they provide freshness and excellent breathability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey features:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e- Medium Firmness Pillow;\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Filling of light and natural kapok fibers;\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- 100% cotton cover:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Low Pillow;\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Cool pillow;\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Made from natural and eco-friendly materials;\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Antibacterial and anti-mite.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDelivery:\u003c\/strong\u003e free in mainland Portugal — immediate dispatch. Payment in 3 interest-free installments with Klarna.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot sure if this is the right pillow?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTalk to us — we'll advise you on the best one for you, with no obligation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📞 Call now: 21 150 95 04\u003c\/strong\u003e\u003c\/p\u003e","brand":"Dreamura","offers":[{"title":"45x60","offer_id":56801625637239,"sku":"6010045060","price":69.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/1939\/8007\/files\/PackHikari1.png?v=1772042191"},{"product_id":"pack-2-almofadas-visco","title":"Pack of 2 Hinode Pillows","description":"\u003cp\u003e\u003cem\u003eHinode is the sunrise — to start the whole day.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eHinode (日の出) is Japanese for \"sunrise\" — the moment that defines the rest of the day. It is the inspiration for this pack of two pillows: suitable for a complete double bed, with the same firmness and height on both sides, for less than €20.\u003c\/p\u003e\u003cp\u003eFor €19.99, you get two viscoelastic pillows with foam flakes. Medium firmness, machine washable. It's the best price\/quantity ratio in our catalog.\u003c\/p\u003e\u003ch3\u003eFor whom it is\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNew homes that need to equip an entire bed at once\u003c\/li\u003e\n\u003cli\u003eGuest rooms where you need pairs\u003c\/li\u003e\n\u003cli\u003eQuick replacement of two old pillows\u003c\/li\u003e\n\u003cli\u003eCouples with similar pillow preferences\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eTechnology\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFilling: viscoelastic + foam flakes\u003c\/li\u003e\n\u003cli\u003eCover: resistant and durable\u003c\/li\u003e\n\u003cli\u003eAntibacterial and anti-mite\u003c\/li\u003e\n\u003cli\u003eBalanced feeling of freshness\u003c\/li\u003e\n\u003cli\u003eMachine washable\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eQuantity: 2 pillows\u003c\/li\u003e\n\u003cli\u003eFirmness: medium\u003c\/li\u003e\n\u003cli\u003eSize: 45x60\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePart of: Sleep Hygiene\u003c\/h3\u003e\u003cp\u003ePillows should be replaced every 18-24 months. Part of the \u003ca href=\"https:\/\/www.dreamura.com\/collections\/higiene-do-sono\"\u003eSleep Hygiene program\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eGuarantees and logistics\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFree delivery in mainland Portugal — immediate dispatch\u003c\/li\u003e\n\u003cli\u003e2-year warranty\u003c\/li\u003e\n\u003cli\u003ePayment in 3x interest-free with Klarna\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eAre they the same as Mochi?\u003c\/strong\u003e\u003cbr\u003eSame filling and principle, but the Pack has a different cover (more durable) and comes with 2 units for €19.99 — it's a better value\/price ratio if you need pairs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCouples with different preferences?\u003c\/strong\u003e\u003cbr\u003eConsider buying a Yuki (low firmness) + a Hane Premium (high firmness) instead of this pack. Each pillow serves a different profile.\u003c\/p\u003e","brand":"Dreamura","offers":[{"title":"45x60","offer_id":57085054452087,"sku":"2053045060","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/1939\/8007\/files\/PackHinode.png?v=1778585677"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/1939\/8007\/collections\/natura_bambu_efb1b76f-47c9-4cb8-8cb0-e0e5d09b673b.png?v=1784027393","url":"https:\/\/www.dreamura.com\/en\/collections\/almofadas-firmeza-media.oembed","provider":"Dreamura","version":"1.0","type":"link"}